© 2024 THE ACHARYA. ALL RIGHTS RESERVED.

Our Philosophy.

  • Breaking Boundaries

    Creativity can be intense. It's not a comfortable pursuit. Faced with the unknown, breaking new creative ground can be a challenging proposition for any artist. Unwillingness to take risks is the most frequent obstacle to creativity. Creativity demands focus, and without asking the correct question and being fearless can be formidable. We embark our business and projects responsibly. Simultaneously, our fundamental direction is to push and break the boundaries of genres of our interest in the visual language of cinema.

  • Reminiscing Memories

    Every day, our senses are bombarded with various experiences faster than the speed of light. As soon as we wake up, a surge of information enters into our senses. Much of the constant superabundance of details into our senses is forgotten and rarely forms a lasting memory. However, occasionally an event may occur that leaves an indelible impression on our minds. These impressions can be as hard to remove as a scar from our bodies. Often such strong memories are associated with very intense experiences, either of pleasure or pain. These memories are forever moving away from what may have happened. This is because we don't correlate with static things; we experience impermanence directly. It's what we do. It's not a doctrine of impermanence; it's a fact of impermanence. Our avocation is to enshrine such influential memories that are eternally in transition creatively, through narrative cinema.

  • Telling Stories That Matter

    We human beings tell stories, and that is how we have made sense of our world and environment, connected and related to each other since the dawn of humankind. Stories are powerful and momentous. All of us have been given stories by others; passed on to us by our loved ones and others in generations before us. Almost everything we know has been given to us in the form of a story. We recognise the beauty and the art of storytelling as it allows creative expression to flourish and helps us collectively better understand the emotions, dreams, and aspirations which are part of being human. We want to tell stories that have the power to transcend borders, time, and space. We endeavour to collect and present stories using the language and magic of cinema.

  • Empowering Artists

    Creativity requires collaboration with others. We firmly believe that there are many passionate and talented artist from various discipline who are waiting for their voice to be heard. We think through collaboration; we can bring together knowledge from different disciplines, often known by different people. Creativity is never truly an individual endeavour as we cannot wholly free ourselves from being influenced or inspired by others. We intend to foster effective collaboration and to expand the group of collaborators in our creative journey of storytelling.

Philosophy

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